Five Element Chain Keys to Web Success
Element Chain has identified five keys areas to focus on when engaging with clients. They are the business, the website, the search plan, the advertising plan, and the execution plan. These five elements make up the most important aspects of building a successful online marketing strategy for any organization.
Element 1: Business
The first element is the business. Element Chain examines the business, identifies the goals, objectives, and resources available for the marketing strategy. Every business is different. Every business has a different reality. Element Chain works with clients to clarify what the business wants to accomplish. This step is essential to a successful relationship.
Element 2: Website
The website is the center of the marketing strategy. In a website, it is critical to identify three aspects: 1. Who is it targeting; 2. what messaging will work; and 3. what is the call to action that will deliver results. Once these three questions are answered, we look at any existing web presence and figure out if it can be salvaged, retooled, or needs to be rebuilt. Element Chain can provide services for the entire project management process for improving a website.
Element 3: Search
The Internet is made useful and manageable for users through the use of search engines like Google and Yahoo!. Element Chain provides valuable expertise and advice in helping clients improve natural and paid search placement, manage search supporting information, and provide search profile management. We help clients use all available resources to control what shows up in Internet searches for their company.
Element 4: Advertising
One key to more customers is smart advertising. We help clients in the entire process of effective Web advertising by helping with the processes of customer targeting, advertising medium mixing, and campaign optimization. This means that we help clients select the right customer segments to target, mix the right advertising mediums such as keyword or print, and then optimize the campaign over time by ever-improving the response rates and conversions.
Element 5: Execution
Finally, all the best planning goes to naught if a client is not ready to execute. We help clients prepare to respond to customer inquiries effectively, to provide quality customer support, and to engage in the essential follow-up activities to ensure success. Marketing is most successful when the entire picture is taken into account. Element Chain helps clients plan for the follow-through they will need to capitalize on the opportunities that a successful marketing campaign creates.